Further, Nielsen data found the meal kit spending for the month ending in April 11 nearly doubled this year to $100 million. According to the company, sales increased by 27% in the first three weeks of April compared to the first three weeks in March.Struggling Blue Apron is experiencing a major uptick in sales as Americans seek out meal kits and stay home to cook more than ever before during the coronavirus outbreak.

The company said it is in discussions with its financial advisers and lenders to “stabilize its cash position.” It’s also looking for ways to reduce its costs, the company said in its third-quarter financial results, in which it reported that revenues were down 12% to $110 million from the previous year and flat from a year ago.Account icon An icon in the shape of a person's head and shoulders. “The company expects that it will breach its minimum liquidity covenant as early as later this month,” Blue Apron said in a statement, if funding isn’t delivered in a “timely manner” and it “is unable to reduce a sufficient amount of costs, raise alternative funds or negotiate covenant relief from its lenders.” The struggling Big Apple company could not guarantee that the expected funding from founding investor Joseph Sandberg would come through and therefore withdrew its previous revenue guidance of 7% to 13% growth for 2022. Shares of Blue Apron plunged more than 15% on Monday after the meal kit company said it is waiting for a key investor to deliver $56.5 million in promised funding. Try Blue Apron’s new meal kit offerings for all three meals and moreĮat balanced with Blue Apron’s Wellness meal kit offerings, now on sale

I don’t cook, but Blue Apron’s ‘Heat & Eat’ meals saved the day This Blue Apron and Molly Yeh meal kit has us cheering for burger season with a twist

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